Tā ir zīme (vārds, grafisks attēls vai to kombinācija), kuras galvenais mērķis ir atšķirt viena pārdevēja preces no cita. Vēl preču zīme klasificē produktu arī kā atšķirīgu, unikālu un reģistrētu zīmi.
Saderība: Apple Watch, Apple Watch (49 mm), Apple Watch 1 (42 mm), Apple Watch 2 (42 mm), Apple Watch 3 (42 mm), Apple Watch 4 (44 mm), Apple Watch 5 (44 mm), Apple Watch 6 (44 mm), Apple Watch 7 (45 mm), Apple Watch 8 (45 mm), Apple Watch SE (44 mm)
Saderība: Apple Watch, Apple Watch (38 mm), Apple Watch (40 mm), Apple Watch (41 mm), Apple Watch 1 (38 mm), Apple Watch 2 (38 mm), Apple Watch 3 (38 mm), Apple Watch 4 (40 mm), Apple Watch 5 (40 mm), Apple Watch 6 (40 mm), Apple Watch 7 (41 mm), Apple Watch 8 (41 mm)